Havas

Havas is one of the major communications groups in the world, operating at every stage of the value chain from coming up with great creative ideas to providing strategic advice and execution. The group posted some of the best growth in the communications sector in 2024. Following the spin-off of Vivendi, the Bolloré Group holds a 30.4% stake in Havas, which is now listed in Amsterdam.
Since being established in Paris in 1835 by Charles-Louis Havas, the inventor of modern communications, the group has never stopped growing and anticipating new
business needs. It now has 23,000 employees in over 100 markets. The group serves over 4,000 customers, while maintaining diversified exposure to all major markets and
a wide range of sectors.
A fully integrated approach since 2013
Since 2013, in order to meet the needs of its customers, the group has pioneered a fully-integrated approach similar to its 71 Havas Villages, bringing together all of the communications businesses under one roof, and the 8 Havas Centers of Excellence. This model enables teams from different entities and agencies to work together and benefit from each other’s expertise. Building on its significant investments in data, technology and artificial intelligence (AI) over the past ten years, as well as its various partnerships with established industry players such as Adobe, Microsoft (Copilot, OpenAI), Google (Vertex AI, Gemini), the group leverages its client-centric model and creative talents to offer a comprehensive range of integrated services across the entire communications and marketing spectrum.
“Converged”, a strategy rolled out at scale
The aim of this strategy is to provide branches from across the organization with access to all the expertise, tools and capabilities available within the group through its newly-deployed operating system. As part of the deployment of this new strategy, the group also announced an additional 400 million euros in investments from 2024 to 2027, notably in new capacities, new tools, the expansion of its international networks and the development of new strategic partnerships, as well as earn-out and buy-out
payments from previous acquisitions not yet paid. The total amount invested by the group in these areas since 2014 is approximately 1 billion euros.